marketing strategy

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the first decision in any marketing strategy is to define your target customer. “Who do you serve?” always needs to be answered clearly before you can execute any tactic effectively. This means you have to say “no” to other potential customers who might buy from you but who are clearly bad fits for your narrow focus. This takes time to develop the discipline, but you can’t do effective marketing without it. a home business or a small business often means a shoe string budget and little revenue at the beginning. Therefore, it is common for entrepreneurs and small business owners to seek ways to minimize their expenditure until they can at least generate substantial cash flow in their business. Marketing is one of the important expenditures that every business must incur in order to acquire clients and generate revenue. However, traditional marketing methods are often beyond the reach of small businesses and they have to resort to free marketing methods to promote their business.1. It spreads your name

Good marketing helps you to put your products and services at the front of every customer’s mind. Marketing helps you to establish your brand, and makes you the first option to turn to when in need of a specific product.

Take Apple for example; if someone is in need of a pocket-size music device or a brand new smartphone, it’s likely that their product was one of, if not the first, option considered to fill this void; in fact, Apple announced earlier this year that the total number of active Apple devices has surpassed 1 billion, and guess what? Yep, you’re right – their (revered) marketing campaigns were pivotal in reaching this milestone and making them the global giant they are today.

One of the best mediums that offer several free marketing methods is the internet. There are numerous free online tools that can be easily used by entrepreneurs who are starting a home business.

Here is a list of free marketing methods that you can use to market your business:

 Free Email: In this busy world, email is one of the best ways to communicate. You must make sure that you use email optimally to reach out to your potential clients as well as interact regularly with your existing ones. Email is the fastest mode of communication; it is not intrusive and is free, irrespective of where your customer is located. It is also one of the most popular free marketing methods. It can also be used in many forms. It saves you time

By promoting your product or service through marketing, your business will boost its sales and reach your target audience considerably faster. Effective marketing helps you to get discovered by your audience and engage with them – whilst also enabling you to get on with the other duties critical to your business’ success.A popular mode is sending regular email newsletters to clients to inform them about the latest industry news as well as your services. There are several free online sources from where you can download templates to create your newsletters.

 Free Website Design: There are several online sources that can help business owners starting a home business in establishing their web presence for free. For instance, you can download a free website design template that matches the color and theme of your business and use it to create a free online brochure for your business. This is one of the free marketing methods that can mean substantial savings for your new business. You may have to spend a little amount on buying a hosting and a web address but that is quite nominal and totally worth it.

 Free Search Engine Optimization: When you are starting a home business, you may be short of money but you may have a lot of time. You must use this time to improve your search engine rankings by spending time on search engine submissions and learning about different search engine optimization or SEO techniques. These techniques are not difficult to learn. You can use the help of various internet resources to enhance your SEO skills and thus, improve your chances of acquiring online customers.

Free Marketing Software and Tools: The internet is also full of free tools and software that can help you manage your contacts and email lists, send mass mailers, submit your website and do a lot more. Many of these are totally free while some are free for a trial period. You must take full advantage of these marketing methods to establish your online presence and reach out to your customers.

Free Social Networking Sites: These sites are absolutely free and a great place to meet new people some of whom may eventually become your customers or refer customers to you. However, you must be extremely subtle in your approach and focus on building great business relationships and friends while using these revolutionary free marketing methods.Follow-Up

Advertising can help you get a job, but what you do after a job can often be a much stronger marketing tool. Follow-up questionnaires are one of the best sources of feedback for how your ad campaign is going. Why did the customer choose your business? Where did he or she hear about it? Which other companies had he or she considered? What was the customer most satisfied with? What was least satisfying? Also, if your job involves going to the customer, make sure to slip a flyer into the nearby mailboxes, as people of similar needs and interests tend to live in the same area.

6. Cold Calling